Interest-based differentiation - "As learners, we are motivated by things that interest us, and we tend to be more confident in our ability to succeed when we work with those things. Interest-based differentiation attempts to tap into interests of a particular learner as a means of facilitating learning. Interest-based differentiation can build upon exiting interests or extended interests with required learning outcomes or can provide students the oportunity to extend their own talents and interests beyond the scope of required learning goals."
See Choice Formats foe examples of teacher-created samples.
C. Tomlinson & C. Strickland (2005) Differentiation in Practice: A Resource Guide for Differentiating Curriculum Grades 9-12. ASCD.